To survive amid the declining waterbed business, the Koenig brothers completely reinvented the brand into a full-line furniture store. They changed the name to City Furniture, and the first showroom was opened in North Miami in 1994. All existing Waterbed City stores were converted by 1995, and the brand celebrated many milestones during this time period. This included the opening of a one-million-square foot showroom and distribution center complex in Tamarac, which is also home to the corporate offices and features an onsite health clinic for employees. Following the opening of the new distribution center, City Furniture introduced Same Day Delivery in 2002, as well as the launch of their own Kevin Charles brand of upholstery and mattresses. Kevin Charles is named in honor of founder Kevin Koenig, who passed away in 2001 shortly after the Tamarac opening. His name appears highway-facing on the showroom in large letters, and the name Doreen was added in 2015 to honor Keith’s late wife.